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For Luxury Brands, Raising European Prices To Offset China No Long-Term Fix

The yawning price gap between luxury goods sold in China and Europe has hit record highs, turning into quite the chronic headache for Chinese shoppers and luxury-good purveyors alike. With stiff luxury tariffs and a slew of additional taxes slapped on imported high-end items, luxury goods sold in China can cost upwards of 30-50 percent more than those sold in Europe, an issue that has, in recent years, led Chinese consumers to look abroad to buy their coveted brands, meaning more than half of all such purchases by these shoppers were made outside of China in 2011. Читать далее »

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